Tips for Showing Your Home During the Holidays

 

This time of year is often regarded as a terrible time to sell your home, because the housing market slows during the holidays.   However, this is not necessarily true.  There are a number of things you can do to help your home stand out during the rest, giving you an advantage despite the less saturated market.  In fact, if you play your cards right, there is even some evidence that sellers actually get better results during the Winter months 


There may be less buyers in the winter months, but that means that there are also less buyers.  You can make this work in your favor.  Hire an experienced real estate agent, and price your home right.  Remember, also, that many of the buyers looking for homes in the winter are doing so because they have a specific reason for moving.  Whether it be divorce, job transfer, or any number of reasons, buyers are motivated.  If you are a motivated seller, this can work in your favor in a major way.  Here are some tips to give you an idea of what works (and what doesn’t) for staging your home for sale during the holidays.

 

 

Decorating

 

First things first, decorating your home for the holidays.  There are two schools of thought on whether or not sellers should decorate their home for the holidays when they will be opening the home for showings.  On one hand, it would be awful to overwhelm a Buyer with personal decorations, because for many buyers, it can be difficult to picture themselves in a home that is so personal to the sellers.  Furthermore, many times, holiday decorations can get excessive and make the home look cluttered, which in turn makes the home look smaller and certainly doesn’t leave a good feeling in the buyers’ minds after a showing.  It’s also important to note that not everyone celebrates the same holidays as you do, and some people don’t celebrate the holidays at all.  Decorating your home heavily for the holiday you celebrate might alienate your home from some potential buyers who follow a different belief system than you.


However, there are some really great things that can happen if you decorate your home properly.  A home decorated for the holidays feels warmer, cozier, and more inviting.  Since light is such an important factor in your home’s appeal to potential buyers, including indoor lights into your holiday decorating can be a great way to decorate for the holidays, while helping to illuminate your rooms fully.  Simplicity is key, so when you are digging out the decorations, even if you usually go all-out for the holidays in your home, it’d be a good choice to tone it down this year and think, “simple and chic.”  Steer clear of the kitsch, and perhaps consider leaving many items packed away, at least for this year. 

 

Holiday Lights

 

Just like interior decorations, there are two schools of thought on putting up holiday decorations.  Some people will advise you to steer clear of decorating all together, and the other group will tell you that decorating your home can actually help potential buyers picture themselves in your home.  Keeping it simple is definitely the way to go, should you decide to decorate your home for the holidays.  Don’t go overboard with outside decorations, and sticking to the classics can be a great philosophy.  Steer clear of large lawn decorations, and keep it chic and simple with the lights strung on your home.  Given that it will often be dark when potential buyers are coming to your home, being one of the only homes on your street without lights can make your home look uninviting and cold.  The lights will help illuminate the outside of your home so that those coming to your home for a showing can easily find their way. 

 

The Usual Rules Apply

 

Just like in any other season, the tips for holiday selling also include the ones typically given for home staging.  De-clutter, de-personalize, deep clean, and illuminate well.  Be sure that the interior of your home looks tidy, bright, and maximize the utilization of your space as best you can. 

For more information on general staging tips, click here.

 

Light, Light, Light

 

Winter is often a tough time for many people because of the lack of sunshine and shorter days.  Any real estate agent who knows their stuff will tell you that lighting your home properly goes SUCH a long way on making your home appealing to buyers.  Some homes are designed to let in more natural light than others, and some have better lighting on the interior than others.  Knowing how to play up the light that your home does have is key.  In the winter, days are shorter, and because of that, there will be no natural light flowing into your home during the hours that most showings are scheduled.  Before showings, be sure that you turn on all the lights in your home. 

 

Keep the Outside Clean


Be sure that your home looks clean going into the colder months, because the winter weather can cause damage and dirt to build up on and around your home.  Despite the dripping, sloppy snow, make sure that your home is as clean as can be, so that your home looks neat and tidy despite the weather happening around it.  Keep your porches, walkways, and driveway clear of ice and snow, always.   You never want to turn away a showing, and you certainly don’t want to be liable for anyone getting hurt on your property.  Not to mention, if it is hard to get into, your home will seem less inviting, right off the bat.  


If your home is being listed during the holidays, meaning that your interior photos will be done during the holidays for the advertising of your listing, it is recommended that you either get the photos done before you begin decorating or that you hold off on decorating until after your photos are taken.  The holidays will soon be over, but if your home is still on the market, the images people will be seeing will be dated to the holidays and no longer be appealing in the same way they would be during the holidays.  


All in all, selling a home during the holidays can prove to be a tricky endeavor, but it can also pay off for the sellers, if they utilize the knowledge and tools that are available.